ENSURING WE ARE IN TUNE WITH TRENDS AND WITH THE LOCAL HOUSING MARKET, AND THAT WE CLEARLY DEFINE THE TARGET MARKET FOR EACH OF OUR DEVELOPMENTS TO ENSURE THE RIGHT MIX OF PROPERTIES, ARE KEY TENETS OF OUR SALES AND MARKETING STRATEGY.

DIFFERENTIATION

To differentiate Beal Homes from larger, national builders our strategy is to:
- provide purchasers with a truly personal service
- surpass industry quality levels
- offer a higher specification than our competitors
- be flexible, for example, regarding internal layouts and client variations.

COMMITTED SALES TEAM

Beal Homes employs its own team of committed, sales negotiators who are properly trained to support buyers throughout their purchase.

SALES SCHEMES

Our successful portfolio of sales schemes helps us to help our buyers to make their purchase and includes:
- Smooth Move to help buyers sell their current property
- Home Exchange for people moving up the property ladder
- a Deposit Savings Scheme for first time buyers and
- Armed Forces and buyer loyalty discounts.

SALES CENTRES AND SHOW HOMES

Professionally presented sales and selection centres are supported by our investment in show homes and arenas. Using interior and landscape designers, our show homes give prospective buyers a taste of life in a Beal home.

ADVERTISING AND PR

Well designed and informative sales literature, our free phone sales hotline, up to date user friendly website and eye-catching, well-placed site signs and hoardings help to promote our developments.

Local and national press and magazine advertising, themed mailing campaigns, exhibitions and regular events, backed by a proactive media relations programme, generate interest.

visit www.beal-homes.co.uk